Keynote @ SBGC | SCIP Brasil | Competitive Intelligence: Trends and Challenges (in PT / slides in EN)

Keynotes
Written By Luis Madureira

My Keynote for the “VIII Congresso Internacional em Tecnologia e Organização da Informação - TOI 2022” under the theme Data Science and Open Science – Library and Information Science Contribution organised by the “Departamento de Informação e Cultura da ECA-USP” and the “Observatório do Mercado de Trabalho em Informação na Era Digital (OMTID_CNPq)” in partnership with Sociedade Brasileira de Gestão do Conhecimento SBGC and Strategic and Competitive Intelligence Professionals (SCIP) Brasil.

This symposium aims to debate with experts, researchers, organisations and professionals, the contributions of Information Science to organisations given the challenges Competitive Intelligence and Knowledge Management Professionals face in the context of being Data-Driven and Digital Technologies.

Luis Madureira 47:33 - 1:32:24

Luis Madureira

Luis Madureira leads the Brand Building (R)evolution as Founder and Managing Partner of ÜBERBRANDS, helping companies, boards, and business leaders navigate their competitive environment by informing their decision making with actionable insights, supporting the design of winning strategies, and the development of innovative products, services, processes, and business models.

Previously the Global Competitive Intelligence Practice Lead for Ogilvy Consulting (aka OgilvyRED), he possesses vast experience in Consulting – Ogilvy, ÜBERBRANDS - and in FMCG - Diageo, Coca-Cola, PepsiCo, Red Bull, United Coffee, Heineken. Held leadership roles in Competitive Intelligence, Strategy, Marketing, and Sales, both locally and globally.

A distinguished Fellow by the Council of Competitive Intelligence Fellowship, he Chairs the SCIP Portugal Chapter and he is an Invited Lecturer for University Masters's and Post Graduations (education institutions, courses, and evaluations on the Organizations tab below).

Author of Social Market Intelligence (SMINT), the first Competitive Intelligence approach in real-time, and INNOVaction, an end-to-end innovation program spanning from the fuzzy front-end to its evaluation.

Graduated from NOVA SBE in Economics with a specialization in Marketing and accredited with a CIP-II (Master of Competitive Intelligence) by ACI – Academy of Competitive Intelligence. He is currently pursuing his Doctorate at NOVA IMS Information Management School specializing in Information and Decision Systems.

https://www.linkedin.com/in/luismadureira/
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